New fitness brand arrives with name associated with international drug syndicates

Claiming to be “Australia’s latest and most enjoyable health model”, new health club group Fitness Cartel has introduced plans to develop to succeed in 30 areas within the subsequent few years.

Having opened gyms in Maroochydore and the northern NSW city of Tweed Heads on the finish of final 12 months, and with a brand new membership set to open within the northern Brisbane suburb of Aspley, Fitness Cartel advises that it affords “one thing new and recent” to get members “motivated and staying on observe”.

The model additionally has a clothes vary which it says is “designed to dominate the health business”.

However, the model title used for the brand new group makes use of a time period related to drug-trafficking organisations.

A press launch printed final week by Fitness Australia, entitled ‘The Cartel Is Coming!’, describes the “cheeky” model title as being “cool and catchy”, and as having come “to gentle throughout the compelled closure (of the Queensland/NSW border) with avid Gym goers eager to sneak over the Border like ‘The Cartel’.”

The press launch quotes Fitness Cartel founder Nathan James as saying “in the event you’ve ever handled a bunch of Mum’s within the Creche, effectively they’re undoubtedly the Cartel bosses.

“‘Cartel’ defines itself as a Group of individuals, devoted to dominate the market, which is strictly what we’re going to do.”

By distinction with James’ description, the Cambridge Dictionary definition of cartel is “a bunch of comparable impartial firms who be part of collectively to manage costs and restrict competitors”, whereas the Merriam-Webster Dictionary provides “as a result of cartels prohibit competitors and end in greater costs for customers, they’re outlawed in some nations.”

In latest many years the time period has been related to drug-trafficking syndicates, notably these in South and Central America.

In the press releases, James, a former World Gym Australia proprietor and proprietor/operator of Genesis Fitness Clubs and Australian Sports Nutrition shops, said “persons are wanting one thing completely different reasonably than massive field gyms and no help and poor service.”It’s daunting sufficient simply beginning, however folks want that further assist not solely to proceed, however in addition they need outcomes quicker and ongoing help.

“So, we’ve added in the very best tools and largest vary, Les Mills group health, yoga, Pilates, practical coaching, cycle, separate snug coaching areas, plus a brand new system to ensure outcomes by no means seen in any Australian Fitness Club earlier than, all while offering a way more snug and alluring place to name, your Fitness Home.

“Our power lies inside our staff values and our WHY which is ‘offering a cushty, really feel good surroundings, which challenges, motivates and conjures up outcomes!’ Not solely are we delivering a superlative ambiance by means of our fit-out, however our groups are targeted on delivering electrical experiences at each interplay to our members.”

Fitness Cartel has not responded to a request for remark on the time of this text’s publication.

More data on Fitness Cartel alternatives could be discovered at

Images: Fitness Cartel’s branding (prime) and Fitness Cartel’s founder Nathan James (beneath). Credit: Fitness Cartel/Facebook.

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