Enabling mother and father and kids to construct a greener world by taking their first steps in recycling method cans
HONG KONG SAR – Media OutReach – 10 May 2021 – To encourage Hong Kong residents to guide greener lives, Mead Johnson Nutrition Hong Kong (“Mead Johnson”), one of many manufacturers underneath Reckitt Benckiser (“Reckitt”), formally launched its city-wide “We CAN Protect the Future” Formula Cans Recycling Program in early April. Created in partnership with 24-hour on-line procuring platform, HKTVmall underneath Hong Kong Television Network Limited (“HKTVmall”) and the World Green Organisation (“WGO”), this system goals to lift consciousness among the many public on the significance of recycling and urge mother and father to safeguard the way forward for their kids by taking speedy actions to guard the setting and be the function fashions of inexperienced residing.
According to a current survey, solely round 30% of interviewed mother and father would recycle the used method cans in Hong Kong[1]. With assortment factors at 6 HKTVmall O2O Shops throughout town, the Program presents customers easy accessibility to a dependable channel to recycle and rework their used method cans into helpful uncooked supplies to scale back waste and shield our surroundings.
The Program accepts cleaned method cans from all manufacturers and rewards taking part mother and father with HKTVmall e-vouchers that can be utilized for on-line buy[2]. To guarantee correct storage and transportation of all collected cans, all model logos and model names shall be erased earlier than a specialised supply workforce transports the cans from HKTVmall O2O Shops to an area recycling plant. The cans will then be destructed and shipped to a different facility for additional processing. Molten metallic shall be recycled into uncooked metallic supplies for various functions, corresponding to for building use.
“Reckitt is pushed by its goal, do the proper issues, at all times. Mead Johnson as one for the core manufacturers of Reckitt additionally upholds this mission, it not solely supplies high-quality vitamin merchandise, however has been working hand in hand with our customers to safeguard the setting and nourish the very best begin in life for greater than a century,” stated Mr. Pankaj Agarwal, Reckitt’s General Manager Hong Kong, Taiwan & Cross-Border. “Through the partnership with HKTVmall and WGO to provide a handy and dependable recycling channel, we hope to empower mother and father and their kids to construct recycling habits at an early stage, and therefore create a cleaner, more healthy world.”
Ms. Jelly Zhou, Chief Executive Officer (Hong Kong) at Hong Kong Television Network Limited, added, “HKTVmall is dedicated to enhancing Hong Kong individuals’s high quality of life by way of progressive applied sciences. We additionally extremely worth social duty in selling a tradition of environmental safety and useful resource conservation. Through this partnership with Mead Johnson and WGO, it not solely endows a worth to the used gadgets by lowering wastage and promote recycling consciousness, but in addition unfold the message of environmental safety to everybody. Let us make adjustments in our day by day lives with everyone’s joint efforts, encourage sustainable growth for Hong Kong and all around the world.” HKTVmall, as co-organiser of the Program, shares their retailer networks to facilitate the mechanism of the recycling course of. It helps mobilizing Hong Kong residents to hitch this system in numerous areas concurrently and selling recycling within the metropolis.
WGO acts because the supporting organisation to supply skilled recommendation on enhancing the general can recycling expertise on this Program. “WGO is happy to drive the method cans recycling programme with Mead Johnson and HKTVmall” stated Dr. William Yu, Founder & Chief Executive Officer of World Green Organisation. “We look ahead to seeing completely different stakeholders in society, together with producers, retailers and the general public to hitch palms and promote recycling, and facilitating a inexperienced future for our subsequent era.”
The “We CAN Protect the Future” Formula Can Recycling Programme runs each Monday and Wednesday, from now till 30th June 2021.
For extra particulars, please go to: https://cloud.marketing.hktvmall.com/canrecycle2021
[1] Baby Kingdom Online Survey on method can recycling habits (2019)
[2] From 7th April to 30th June, contributors can redeem an e-voucher (HKTVmall HK$50 Dettol Product or HK$200 Mead Johnson Nutrition Selected Product) for each profitable return of a cleaned method can, as much as 4 e-vouchers per day. Distribution of e-vouchers might fluctuate relying on availability at completely different outlets. E-vouchers can be found on a first-come, first-served foundation whereas shares final and examine with the on-duty employees for particulars on assortment day. Offers are topic to Terms and Conditions and could be discovered right here: https://bit.ly/3mtsEJU
About Mead Johnson Nutrition
Mead Johnson Nutrition has been established in 1905. For greater than a century, Mead Johnson Nutrition has led the best way in creating secure, high-quality, progressive pediatric vitamin merchandise, guided by the mission to nourish the world’s kids for the very best begin in life. The model operates Mead Johnson Pediatric Nutrition Institutes worldwide. These facilities join Mead Johnson Nutrition’s researchers to scientists and healthcare professionals around the globe, placing the model on the forefront of pediatric vitamin science.
Mead Johnson Nutrition (Hong Kong) Limited has been landed for a half century, offering Hong Kong mother and father with prime quality, science-based merchandise, numerous parenting data {and professional} recommendation, gaining belief and help from mother and father.
Mead Johnson Nutrition’s scientists and healthcare professionals are paying affords on the method for youngsters with particular vitamin wants and Mead Johnson Nutrition is a only a few manufacturers that insists to supply the method for metabolic issues’ kids, giving hopes to them.
For extra data go to http://www.meadjohnson.com.hk/
About Reckitt
Reckitt* exists to guard, heal and nurture within the relentless pursuit of a cleaner, more healthy world. We consider that entry to the highest-quality hygiene, wellness and nourishment is a proper, not a privilege.
Reckitt is the corporate behind among the world’s most recognisable and trusted client manufacturers in hygiene, well being and vitamin, together with Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and extra.
Every day, greater than 20 million Reckitt merchandise are purchased globally. We at all times put customers and other people first, hunt down new alternatives, attempt for excellence in all that we do and construct shared success with all our companions. We goal to do the proper factor, at all times.
We are a various world workforce of greater than 43,000 colleagues. We draw on our collective vitality to satisfy our ambitions of purpose-led manufacturers, a more healthy planet and a fairer society.
Find out extra, or get in contact with us at www.reckitt.com
*Reckitt is the buying and selling identify of the Reckitt Benckiser group of corporations
About Hong Kong Television Network Limited
Hong Kong Television Network Limited is a Hong Kong-listed firm (SEHK: 1137).
Established in 1992, the Group has in depth and profitable expertise in telecom market liberalization and popularizing superior know-how and purposes.
The Company is now creating Hong Kong’s largest 24-hour on-line shopping center, HKTVmall, which supplies one-stop store providers together with on-line procuring, advertising & digital promoting, huge knowledge evaluation, good logistics & fulfilment in addition to bodily O2O shops, and to remodel all enterprise operation, buying and selling, retail, finance and day by day life onto a single digital on-line platform. For extra data, go to www.hktv.com.hk.
About World Green Organisation
The World Green Organisation (WGO) is an unbiased non-governmental organisation involved with environmental conservation and environmentally associated livelihood and financial affairs. It supplies a holistic method to a completely built-in three-pronged resolution that mixes social, environmental and financial dimensions for a paradigm shift in direction of low-carbon and climate-resilient growth pathways.
Through science-based coverage analysis and neighborhood initiatives, the WGO goals to reinforce the standard of the setting, promote a greener economic system, and enhance individuals’s livelihoods. In explicit, it can give attention to the social issues of underprivileged teams and on the creation of a inexperienced economic system, to assist realise its imaginative and prescient of sustainable growth. For extra data, go to www.thewgo.org/website/eng/.