- The Los Angeles Sparks have reached a 6-figure deal to associate with vitamin model Fuel Your Life.
- The first-of-its-kind partnership within the WNBA provides every LA participant her personal customized weight-reduction plan plan.
- The Sparks’ cope with Fuel Your Life builds on current efforts to advertise holistic participant wellness.
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The Los Angeles Sparks are working in the direction of peak efficiency as a group — although it might look relatively totally different for every participant.
The WNBA franchise has struck a six-figure, multi-year cope with dietetics model Fuel Your Life. As a part of the partnership, the model’s dietitians and well being consultants will develop customized vitamin plans for every of Los Angeles’ gamers to enhance their bodily efficiency and psychological well being.
The newly introduced settlement makes Fuel Your Life the Sparks’ first official efficiency vitamin associate and provides the Australian firm its first foray with an American sports activities group. The deal additionally represents a rising tide in funding within the WNBA and girls’s sports activities generally, which have traditionally been missed in favor of males’s groups, athletes, and franchises.
“Fuel Your Life’s determination to associate with a ladies’s skilled group speaks volumes,” Sparks interim president and COO Natalie White stated by way of the group’s launch. “We cannot wait to get to work and construct a powerful basis for this long-term partnership.”
Fuel Your Life has already labored with varied sports activities franchises in Australia, together with the Melbourne Storm, Melbourne Victory, Brisbane Roar, and Sunshine Coast Lightning. Under the brand new cope with the Sparks, the corporate’s founder, Tyson Tripcony, will grow to be the franchise’s head of sports activities vitamin.
To decide the dietary wants of every Sparks participant and tailor plans accordingly, Tripcony will collaborate with Los Angeles’ director of sports activities drugs Dr. Courtney Watson.
“From the second Tyson and the Fuel Your Life group reached out to the Sparks, we knew this could be an incredible alternative for our athletes,” White stated. “Tyson Tripcony has a world-renowned popularity for serving to elite athletes optimize their diets and efficiency. His ardour and values instantly align with our group.”
Tripcony’s work with Los Angeles stars like Nneka and Chiney Ogwumike, Kristi Toliver, and Brittney Sykes will even handle their wants off the courtroom, aiming to restrict the damage danger, expedite the restoration course of, and shield in opposition to sickness.
“After the 12 months we have all had in sports activities world wide, it is going to be a good time to associate with the LA Sparks and the WNBA as they have a good time their twenty fifth anniversary season and convey our experience in efficiency vitamin to the USA,” Tripcony stated.
The Sparks’ cope with Fuel Your Life is the newest in a sequence of current partnerships the franchise has fashioned associated to gamers’ well being and well-being. Earlier this week, the three-time WNBA champions introduced a cope with restoration model Hyperice that provides gamers entry to heat-therapy merchandise and therapeutic massage instruments.
Los Angeles additionally signed a cope with WAFF, a model that develops inflatable sports activities efficiency discs that WNBA, NFL, NBA, and NHL stars use to assist construct stability and stability.
With the WNBA season simply starting, the Sparks hope these efforts will preserve gamers wholesome over the 4 months of regular-season play to return. Offering gamers these perks may additionally enhance the franchise’s participant retention and free-agency efforts.