Breaking: Podium Nutrition Inks Deal with Justin Medeiros as First Sponsored Athlete

Image Credit: Podium Nutrition

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It has been simply over a month because the official announcement of the creation of Podium Nutrition – the complement firm collaboration between Mat Fraser and the Buttery Bros – and the corporate is already making waves, signing Justin Medeiros as their first sponsored athlete. 

Medeiros completed third on the 2020 CrossFit Games as a rookie and was the breakout star of the season, coming from relative obscurity to seize a podium spot in his rookie marketing campaign on the Games after incomes his means via a win on the Filthy 150. 

One huge factor: Medeiros is taken into account one among a handful of star athletes anticipated to anchor the boys’s competitors on the Games long-term for the longer term within the “post-Mat Fraser period,” and the announcement comes three days earlier than he takes the Semifinal flooring on the Mid Atlantic CrossFit Challenge. 

  • Fraser and Medeiros bought a prolonged introduction in the course of the Ranch Loop run the place they ran aspect by aspect for a majority of the second lap, and following a 2020 Games the place the smaller area allowed for extra interplay between athletes it’s a enormous vote of confidence that Medeiros is the primary chosen athlete for the Podium Nutrition model. 
  • Jeremy Osborne, Co-founder: “We’re targeted on constructing an athlete-centric model, working to develop merchandise and flavors particularly round our athletes, which is why we’re excited to work with an amazing younger athlete like Justin that shall be a pressure within the sport for years to return.”

Backed by manufacturers: The final six months have seen Medeiros construct a powerful portfolio of sponsors supporting him as knowledgeable athlete following his podium efficiency on the Games final season.

  • GOWOD, Rogue Fitness, and NoBull, spherical out the gathering of manufacturers listed as sponsors for Medeiros, which in unison current a big selection of endemic manufacturers to the game that cowl model classes for Games athletes like attire, diet, and tools. 

In the approaching weeks, the Podium Nutrition staff confirmed that they may challenge extra product bulletins and extra model ambassador info in anticipation of their official product launches scheduled for July. 

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