Abbott, a worldwide healthcare firm and Shopee, a number one e-commerce platform in Southeast Asia and the Philippines, are coming collectively to assist enhance vitamin at each stage of life for folks within the nation. Nutrition for the Whole Family, a regional initiative throughout six international locations together with the Philippines, shall be held on Shopee Super Brand Day in May.
The Nutrition For The Whole Family marketing campaign goals to nurture households to dwell fuller lives via good vitamin, and thru this program, households will obtain vitamin ideas, interact with a nutritionist and get to pick a spread of Abbott’s science-based vitamin merchandise for youngsters and adults.
Today, customers are prioritizing their well being by being extra aware of their diets[[1]]. Eating is now not nearly style and sustenance – vitamin has grow to be a key aspect in dwelling higher and more healthy. According to Abbott’s annual model well being research, Filipino customers are partaking in out of doors actions like gardening, in addition to taking nutritional vitamins and minerals to complement their well being and wellness habits.
More persons are searching for health-related merchandise corresponding to dietary dietary supplements on-line, with the Health class on Shopee rising year-on-year. To meet the rising demand on-line, Abbott and Shopee wish to help households in choosing the proper vitamin merchandise for his or her wants. Abbott manufacturers collaborating within the marketing campaign embrace Similac GainSchool, Similac TummiCare, PediaSure Plus, Ensure Gold, and Glucerna. Through Shopee’s suite of engagement instruments, customers can sit up for enjoyable methods to enhance their vitamin.
Dr. Jose Dimaano, Medical Affairs Director Asia-Pacific at Abbott, says, “Proper vitamin is the muse for dwelling your greatest life. That’s why Abbott strives to strengthen communities across the area via the facility of science-based vitamin as we consider that with good vitamin, each stage of life is usually a wholesome one. Through our partnership with Shopee, we are able to empower extra households to decide on nutritious meals by offering invaluable info and ideas in addition to a spread of specialised vitamin merchandise to eat wholesome.”
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Ian Ho, Regional Managing Director at Shopee, says, “It is essential for customers to get entry to dependable info when searching for health-related merchandise. As such, we’re joyful to work with Abbott, a globally trusted model, to launch this marketing campaign that educates customers on vitamin in a enjoyable and interactive means. We invite customers to hitch us and study science-based vitamin ideas, in addition to store for Abbott’s high-quality dietary merchandise via this Super Brand Day.”
Starting May 12 till May 14, customers can entry particular content material options, together with:
- Nutrition Tips: A wholesome immune system is supported via good vitamin. Consumers can obtain vitamin tips about the Alagang Abbott Facebook web page to find the completely different vitamins and the way they assist struggle towards diseases and infections.
- Shopping Guide: Good vitamin begins with making good selections within the retailer. Abbott product listings on the Shopee platform will function the vitamin advantages of the merchandise to assist customers choose the correct specialised vitamin complement in accordance with their wants.
Find out extra about Abbott’s Nutrition for the Whole Family at www.facebook.com/AbbottNutritionPH/. Click right here www.shopee.ph/abbottph to buy on Shopee.
[[1]] FMCG Gurus (2020). How Has COVID-19 Changed Consumer Behaviour. https://fmcggurus.com/reports/fmcg-gurus-how-has-covid-19-changed-consumer-behaviour/
