Natural well being dietary supplements model Wild Nutrition has secured a £5m funding from PE home Piper.
Founded in 2013 by husband-and-wife group Henrietta and Charlie Norton, the enterprise’ dietary supplements are ethically and sustainably formulated by an in-house group utilizing high-quality and totally traceable substances.
Its merchandise can be found within the likes of Planet Organic, Whole Foods, Harrods, Selfridges and impartial well being meals shops and pharmacies throughout the UK.
A shopper shift to DTC all through the Covid pandemic additionally boosted the net enterprise, with gross sales by way of its personal web site up 124% previously 12 months.
Based in East Sussex, Wild Nutrition employs 28 employees and is led by CEO Chris Dodson, who joined from Google. The present chairman is Steve Clark, a founding investor, who’s on the board of world jewelry model Monica Vinader and likewise chairman of Bremont Watch Company.
Piper, which specialises in backing fmcg manufacturers, together with the likes of Mindful Chef and Proper, has taken a major minority stake within the enterprise.
Its funding will enable Wild Nutrition to strengthen its group, deliver out a spread of latest merchandise, drive on-line progress additional within the UK and broaden internationally.
Henrietta Norton mentioned: “We’re extremely excited to have partnered with Piper for the following stage of the Wild Nutrition journey. They are very a lot aligned with our ongoing mission to rework the lives of our prospects by way of higher diet.
“Together with their implausible group we’ll additional drive the enterprise in supporting shopper well being by offering the easiest merchandise with knowledgeable dietary recommendation.”
The marketplace for dietary supplements is fast-growing, with virtually 35 million folks within the UK taking dietary supplements, and greater than 30% of the general public now taking a meals complement for the primary time because the pandemic hit, in keeping with the Health Food Manufacturers’ Association.
Wild Nutrition’s core formulation, Food-Grown, is trademarked within the UK, US, Australia, EU and elements of Asia.
Piper founding companion Libby Gibson added: “At Piper, we all know that buyers wish to take extra management over their well being, more and more on-line – a pattern that Covid has accelerated.
“In a market stuffed with poor high quality merchandise, Wild Nutrition’s Food-Grown dietary supplements are a singular manner of delivering efficacy whereas remaining fully pure, sustainable and moral. It’s been nice to listen to their prospects discuss simply how life-changing their dietary supplements have been and the way strongly they imagine in Wild Nutrition as a model, describing it as caring, dependable and trustworthy and, because of this, properly positioned to assist take care of the entire household at each life stage.”