“Jessica and Travis will play crucial roles in driving our goal: A BETTER WORLD FOR PETS,” stated Ikdeep Singh, regional president, Mars Pet Nutrition North America. “They every carry distinctive and in depth experiences to our staff I’m assured will assist us meet the wants of much more pet dad and mom by leveraging the ability of digital, knowledge and analytics.”
In her new position at Mars Petcare, Hauff will lead agile groups of cross-functional Associates devoted to accelerating the corporate’s dComm presence and on-line enterprise, whereas additionally guaranteeing the pet mother or father buying expertise is seamless throughout all channels.
Hauff is a confirmed digital technique chief with 15 years of expertise constructing and reworking high-performing digital and ecommerce channels in each the U.S. and Europe. She most not too long ago labored at L’Oréal, starting her profession in Madrid earlier than transferring to New York, the place she spent the previous 9 years in progressive roles, together with Senior Vice President, Ecommerce Acceleration and Data Activation for L’Oréal USA.
“I’m very excited to be becoming a member of Mars Petcare, an organization that’s targeted on delivering its goal and likewise passionate in regards to the energy of individuals and knowledge to drive enterprise outcomes,” stated Hauff. “Digital continues to rework the best way that we join with shoppers – and it is no totally different for pet dad and mom – I’m trying ahead to partnering with Associates throughout our enterprise to assist speed up our digital commerce aspirations.”
Reaves can be accountable for brief and long-term technique growth, inorganic development, and serving to increase Mars Petcare’s analytics and insights capabilities to place pet dad and mom on the coronary heart of all resolution making.
Reaves brings greater than 13 years of expertise rising world companies. He most not too long ago served as Vice President, Strategy & Development, at Tractor Supply Company – the most important rural way of life retailer within the U.S. with greater than 1,900 shops and $10 billion in income. While at Tractor Supply, he led mergers and acquisitions and lengthy vary technique growth. Reaves was additionally accountable for creating and driving excessive precedence initiatives. Before becoming a member of Tractor Supply, Travis spent greater than six years in technique consulting with McKinsey & Company, the place he served client corporations on technique, income development administration, and different development and business matters.
“I used to be drawn to Mars Petcare and the class for quite a few causes – from the corporate’s purpose-driven, long-term strategy to construct for the following era, to the thrilling class development and the necessary position it performs in pet and pet mother or father lives,” stated Reaves. “I’m honored to be part of the staff, and sit up for the chance to assist remodel the best way we accomplice with pet dad and mom.”
The Mars Pet Nutrition North American portfolio, together with iconic manufacturers like PEDIGREE®, SHEBA® and IAMS™ – serves greater than 90 million pet proudly owning households and is pushed by our goal: A BETTER WORLD FOR PETS by way of its gifted Associates, manufacturers and operations.
About Mars, Incorporated
For greater than a century, Mars, Incorporated has been pushed by the idea that the world we would like tomorrow begins with how we do enterprise right this moment. This concept is on the middle of who we have now at all times been as a worldwide, family-owned enterprise. Today, Mars is reworking, innovating and evolving in ways in which affirm our dedication to creating a constructive influence on the world round us.
Across our various and increasing portfolio of confectionery, meals, and petcare services and products, we make use of 125,000 devoted Associates who’re all transferring in the identical course: ahead. With $40 billion in annual gross sales, we produce a few of the world’s best-loved manufacturers together with DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and maintain half of the world’s pets by way of our diet, well being and companies companies, together with ANICURA, BANFIELD™ PET HOSPITALS, BLUEPEARL®, LINNAEUS, and VCA™.
We know we are able to solely be actually profitable if our companions and the communities through which we function prosper as effectively. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – encourage our Associates to take motion every single day to assist create a world tomorrow through which the planet, its folks and pets can thrive.
For extra details about Mars, please go to www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Mars Petcare
Part of Mars, Incorporated, a family-owned enterprise with greater than a century of historical past making various merchandise and providing companies for folks and the pets folks love, the 85,000 Associates throughout 50+ international locations in Mars Petcare are devoted to 1 goal: A BETTER WORLD FOR PETS. With 85 years of expertise, our portfolio of virtually 50 manufacturers serves the well being and diet wants of the world’s pets – together with manufacturers PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®,CESAR®,IAMS™ and EUKANUBA™ in addition to the WALTHAM Petcare Science Institute which has superior analysis within the diet and well being of pets for over 50 years. Mars Petcare can be a number one veterinary well being supplier by way of a global community of over 2,000 pet hospitals and diagnostic companies together with BANFIELD™, BLUEPEARL™, VCA™, Linnaeus,AniCura and Antech. We’re additionally lively in innovation and expertise for pets, with WISDOM PANEL™ genetic well being screening and DNA testing for canines, the WHISTLE™ GPS canine tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND applications that drive innovation and disruption within the pet care business. As a family business and guided by our rules, we’re privileged with the flexibleness to combat for what we consider in – and we select to combat for: A BETTER WORLD FOR PETS.
SOURCE Mars Petcare
