Press launch: Mars Petcare
Mars Petcare not too long ago introduced two appointments to the Pet Nutrition North America management group. Jessica Hauff will grow to be the corporate’s first-ever common supervisor (GM) of e-commerce and Travis Reaves will be part of as vp, technique and progress transformation.
“Jessica and Travis will play important roles in driving our goal: A BETTER WORLD FOR PETS,” stated Ikdeep Singh, regional president, Mars Pet Nutrition North America. “They every carry distinctive and in depth experiences to our group I’m assured will assist us meet the wants of much more pet dad and mom by leveraging the facility of digital, information and analytics.”
In her new position at Mars Petcare, Hauff will lead agile groups of cross-functional Associates devoted to accelerating the corporate’s dComm presence and on-line enterprise, whereas additionally guaranteeing the pet mum or dad purchasing expertise is seamless throughout all channels.
Hauff is a confirmed digital technique chief with 15 years of expertise constructing and remodeling high-performing digital and ecommerce channels in each the U.S. and Europe. She most not too long ago labored at L’Oréal, starting her profession in Madrid earlier than transferring to New York, the place she spent the previous 9 years in progressive roles, together with Senior Vice President, Ecommerce Acceleration and Data Activation for L’Oréal USA.
“I’m very excited to be becoming a member of Mars Petcare, an organization that’s centered on delivering its goal and likewise passionate in regards to the energy of individuals and information to drive enterprise outcomes,” stated Hauff. “Digital continues to remodel the way in which that we join with shoppers – and it’s no totally different for pet dad and mom – I’m trying ahead to partnering with Associates throughout our enterprise to assist speed up our digital commerce aspirations.”
Reaves can be liable for quick and long-term technique growth, inorganic progress, and serving to enhance Mars Petcare’s analytics and insights capabilities to place pet dad and mom on the coronary heart of all resolution making.
Reaves brings greater than 13 years of expertise rising international companies. He most not too long ago served as Vice President, Strategy & Development, at Tractor Supply Company – the biggest rural life-style retailer within the U.S. with greater than 1,900 shops and $10 billion in income. While at Tractor Supply, he led mergers and acquisitions and lengthy vary technique growth. Reaves was additionally liable for creating and driving excessive precedence initiatives. Before becoming a member of Tractor Supply, Travis spent greater than six years in technique consulting with McKinsey & Company, the place he served shopper corporations on technique, income progress administration, and different progress and industrial matters.
“I used to be drawn to Mars Petcare and the class for a lot of causes – from the corporate’s purpose-driven, long-term method to construct for the following technology, to the thrilling class progress and the essential position it performs in pet and pet mum or dad lives,” stated Reaves. “I’m honored to be part of the group, and look ahead to the chance to assist remodel the way in which we companion with pet dad and mom.”
The Mars Pet Nutrition North American portfolio, together with iconic manufacturers like PEDIGREE, SHEBA and IAMS, serves greater than 90 million pet proudly owning households and is pushed by our goal: A BETTER WORLD FOR PETS via its proficient Associates, manufacturers and operations.
