Health Tech Company Hologram Sciences Launches Personalized Health & Nutrition Innovation With $100 Million Backing

Backed by Royal DSM, Hologram seeks to disrupt diet market by providing consumer-facing customized options 

BOSTON and NEW YORK, April 5, 2021 /PRNewswire/ — Royal DSM, a worldwide science-based firm in diet, well being and sustainable residing, introduced the launch of Hologram Sciences, a consumer-facing firm that can create manufacturers concentrating on varied well being circumstances. By combining well being diagnostics, digital teaching and customized diet, Hologram Sciences manufacturers will present shoppers with extra holistic options to handle their well being. The mission-driven firm combines high Silicon Valley expertise, previously of Uber, Fitbit and Facebook.

Hologram Sciences is backed with a $100 million funding by Royal DSM, which has made customized diet a key pillar in its diet technique, permitting the corporate to mix a spread of capabilities and sources to cowl the complete customized diet worth chain all the way in which to the buyer. Hologram Sciences will present state-of-the-art consumer-facing customized diet options which were clinically confirmed to handle a wide range of client well being wants. As options are validated in-market, they are going to be out there to DSM prospects. Hologram will even work to incubate merchandise with DSM prospects and companions, primarily based on the newest client insights and leveraging their agile method.

Ian Brady, who co-founded U.S. monetary providers agency SoFi, will lead Hologram Sciences. Brady transitioned from a profitable profession in finance to well being tech after his spouse was recognized with gestational diabetes for the third time. In his analysis to discover a customized diet service for his spouse and others, he got here up empty, prompting this entrepreneur to create one.

“I’m excited to be advancing the provision of customized diet so nobody else must undergo the struggles my household skilled,” Brady stated. “With a extremely dynamic group combining experience in tech, model advertising and marketing, and the diet innovation and science energy of DSM, we are able to reveal that our first answer shall be a fast immunity idea, addressing the present acute concern over the continued COVID-19 pandemic.”

Along with dietary dietary supplements and diagnostics, the corporate’s proprietary digital platform will present shoppers with a personalised expertise together with entry to registered dietitians, permitting them to higher perceive how their way of life, diet and different elements affect total well being and what they’ll do to reside more healthy lives.

“We’re thrilled to fund a robust, data-driven platform that is fused with DSM’s capabilities and product sources,” stated Dimitri de Vreeze, Co-CEO at DSM. “With the assistance of key specialists — together with nutritionists, dietitians, scientists and advisors — Hologram Sciences shall be taking customized diet to a brand new degree for shoppers and DSM’s prospects.”

The deal with wellness and diet is a core worth inside Hologram Sciences itself, the place leaders constructed a price system primarily based on integrity, accountability and inclusiveness.

“We’re trying to carry mission-driven change to the wellness market by recruiting a passionate group,” stated Hologram Sciences chief advertising and marketing officer, Jess Graham, who beforehand served as world head of client product advertising and marketing for Instagram. “We need to create a world the place Hologram Sciences merchandise are the most effective in serving to individuals reside more healthy lives.”

Hologram Sciences is quickly increasing its group to carry collectively people who find themselves keen about utilizing pioneering science and know-how to reimagine the way forward for diet. Graham and Brady shall be joined by an skilled, entrepreneurial and world govt group that features:

  • Nate Matusheski, Ph.D., chief science officer
  • Thomas McMennemin, chief product officer
  • Laura Artigas, chief business officer

About Hologram Sciences, Inc.
Hologram Sciences is a newly shaped, fast-moving, consumer-focused, pre-launch start-up backed with a $100 million funding by Royal DSM. We quickly develop and ship new manufacturers to market to assist individuals get more healthy and really feel higher by reimagining the way forward for diet — bringing collectively confirmed science, pioneering know-how, and habit-building to create actually customized options that drive lasting client relationships. We are keen about serving to individuals overcome obstacles to really feel higher every single day; we’re grounded in transparency and confirmed scientific science; and, we’re dedicated to creating merchandise, and a company, which are absolutely inclusive and equitable. More info may be discovered at

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SOURCE Hologram Sciences, Inc.

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