HERMOSA BEACH, CALIF. — You Again, a brand new model of practical, customizable baking mixes, is introducing historic vitamin to the trendy shopper. Inspired by Ayurvedic rules, the merchandise are natural and free from dairy, gluten, refined sugars and flours, components and preservatives.
Founder Priya Mulvihill drew from her Indian heritage and private well being journey to create the recipes. Each of three cookie mixes is formulated for a selected profit. The mint chocolate cookie combine is designed to advertise efficiency, cooling and stress reduction and accommodates cacao, spirulina and cordyceps. The chocolate chip cookie combine has ashwagandha, reishi and holy basil for calm, leisure and relaxation. The oat ginger raisin cookie combine options maca, lion’s mane and chaga mushroom to help temper, vitality and focus.
To put together, shoppers mix the dry combine with a creamy nut or seed butter or coconut oil and water. In addition to adaptogens, the mixes comprise components reminiscent of almond flour or sprouted oat flour, coconut sugar, natural maple sugar, floor flax seeds and pink Himalayan salt.
“It was all primarily based on components I used to be utilizing day by day in my life and components generally utilized in Ayurveda and placing these collectively,” Ms. Mulvihill mentioned. “Where we actually set ourselves aside is by providing tremendous clear provide chains and natural components. The solely ingredient that isn’t natural is almond flour as a result of it’s tremendous costly. We supply from a small farm in California.”
Following years of struggles with disordered consuming and fad diets, Ms. Mulvihill embraced practical medication a number of years in the past, searching for steerage from a practitioner to include adaptogens and superfoods into her routine. She started including components reminiscent of maca and ashwagandha to house baking and shared batches with buddies.
“In India the place adaptogens are historically used, oftentimes they’re utilized in a heating methodology, whether or not they’re cooked into meals, or stewed into teas, they’re all the time heated,” Ms. Mulvihill mentioned. “Working with Ayurveda practitioners in India, I knew there have been nonetheless advantages even while you do warmth it or bake or prepare dinner with them.”
An authorized public accountant, Ms. Mulvihill held finance roles at wellness manufacturers RXBAR and Your Super previous to launching her enterprise. Those experiences offered connections, insights and publicity to entrepreneurial tradition that proved instrumental in founding the corporate.
The model debuted late final 12 months and is offered on-line at youagain.co and in Erewhon shops in Los Angeles. Next month, You Again will likely be obtainable at Pop-Up Grocer in Chicago. Longer time period, Ms. Mulvihill plans to broaden into extra classes, together with powdered beverage mixes and even private care merchandise.
“We began with baking due to my ardour and my story and the way I used these adaptogens in my baking,” she mentioned. “And additionally capitalizing on what got here out of the pandemic, that being much more individuals are within the kitchen and much more individuals are baking.”
Consumer adoption of adaptogens has elevated just lately, however many stay unaware of the components’ historical past in historic medication. Ms. Mulvihill acknowledged the chance to teach and inform as one in all few manufacturers advertising and marketing Ayurveda to mainstream customers.
“Think about yoga 20 years in the past; yoga is part of Ayurveda,” she mentioned. “If that’s telling in any respect I feel there’s a lot to return from it, however we’re nonetheless one of many first firms speaking about it, so we’ve got to be conscious of what we’re sharing with out it being scary or overseas or unknown.”
